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Media / Content

AI-Assisted Content Workflow

A content team spent most of their week on repetitive formatting and distribution instead of creating.

AI AutomationContent OpsProductivity
The Problem

What wasn't working

Writers created great content but lost hours to formatting, scheduling, and posting across platforms. There was no reuse, no templates, and no way to scale output without hiring more people.

The Process

How I solved it

  1. 1

    Reviewed the content workflow and identified the repetitive, low-value steps.

  2. 2

    Introduced AI tools to handle drafting support, summaries, and formatting.

  3. 3

    Built templates and an approval flow so content moved from draft to publish faster.

  4. 4

    Trained the team on a simple repeatable process for each content type.

The Results

What changed

2x
content output without adding headcount
8 hrs
saved per week per writer
40%
faster time from draft to publish

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